Lockdowns and restrictions have sadly been the new norm in this crazy year, 2020.

Eating out and going to events has been difficult with the lockdowns. Travelling is also impossible with domestic and international borders closing their doors.

Many of the ways in which we used to socialise, unwind and reward ourselves have been halted.

Data search from Realestate.com.au reveals that a greater number of Australians are contemplating investing their excess cash in real estate. Lower borrowing costs and the restrictions on people’s ability to move and spend their money are likely key drivers of this trend.

Cameron Kusher, REA Economic Research Executive Manger, said they experienced a rise in overall search volumes and price-filtered searches, revealing six key trends in new real estate buyer behaviour.

A rise in demand for lower-cost properties

Searches for properties with prices of $500,000 or less increased from  32.9% (September 2019) to 33.7% (September of 2020).

Increase in searches for properties worth upwards of $1m

Searches for properties costing more than $1 million increased from  21.2% (September 2019) to 23.1% (September of 2020).

Capital city properties worth over $1m see greater interest compared to regional areas

Capital cities saw 21.2% of price filtered searches for properties priced over $1 million. This is 10.6% higher than the 10.6% searches regional areas got last September 2020.

Regional properties priced over $1m see a positive shift in demand

Comparing to the previous year, capital city searches for properties worth over $1 million increased only by 0.4%. Regional area searches, on the other hand, increased by 1.7% for the same valued properties.

Regional Victoria sees greater demand for $1m properties compared to Melbourne

From 21.4% in 2019, Melbourne search share for properties in excess of $1 million fell to 20% this year. In comparison, Victoria enjoyed a 1% increase (from 6.1% to 7.1%) in search shares for the same valued properties.

Leap in demand for NSW properties in excess of $1m

Sydney properties searches valued over $1 million increased from 38.2% to 40.7%. Regional New South Wales enjoys an even greater increase in searches from  11.3% to 14% this year.

This data tells us that the demand for regional housing is increasing due to Australians wanting a shift in their lifestyle. With work from home arrangements being more prevalent now, people are moving away from capital cities and moving into more spacious regional areas. It will be interesting to see how regional housing markets continue to evolve in 2021.

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Universal Property Systems guarantees not just a reduction of administrative costs but also a significant long-term improvement on your agency’s efficiency. UPS is a Real Estate specific offshore provider with heads of departments garnering more than 40 years of combined industry experience. We train our global staff not only of the role that they are in but of Real Estate basics, terminologies and software. What we offer is a co-managed system customised to the needs of your office. Monitoring your global staff’s efficiency will be as easy as pie with our cloud base workflow systems and top notch Team Leaders.

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Jump in price-filtered searches reveals new home buyer desires