Property selling has changed over the years. With the advent of the internet and social media platforms, property research moved online. Now when people are looking for properties the first thing they do is search for listings on the internet.
Whether you’re an established real estate agency or a start-up business, having a digital presence is essential in building brand presence and brand authority.
Here are 6 ways to efficiently use digital marketing to boost your real estate sales:
Use Social Media platforms to grow your brand awareness
According to Social Media Perth, there are over 18 million Australians social media users. Depending on the brand image you want to create and the audience you want to reach, you can create a business page on Facebook, Instagram, Twitter, YouTube, or even LinkedIn.
Bring properties closer to your audience without having them leave their homes by posting curated photos and video tours of your property listings. Another benefit to serving up properties on social media is that you can use analytics to analyse the data and ascertain which viewers are more serious about buying, depending on their interactions with the online listings.
Invest in Digital Ads to Reach your Target Market
Google ads and social media ads are cost-effective marketing tools that allow you to target specific demographics. You can set the location, age, gender, occupation and interests of the people you want to reach. You can use these platforms to generate leads, reach broader markets, retarget past clients or simply increase engagement. Boosting a property listing post on Facebook and linking it to your website and Messenger is an effective way to convert leads into sales. Google Analytics and social media insights provide detailed campaign and ad statistics, so you can learn what works and what doesn’t.
Improve your Customer Service through Online Communication
Instead of messages and calls, some clients prefer to communicate through social media. A fast and personal response to their comments and direct messages makes them feel valued and heard. Some are afraid to receive complaints publicly posted on their social media platforms, but the important thing in this situation is how the complaint is handled. People value action and transparency. If they can see that you have responded to the issue quickly and worked to resolve it, it builds a more trustworthy image for your agency.
Use Analytics and Insights to Learn more about your Clients
The beauty of online advertising is the easy access to information. Data provided by Google Analytics and social media insights will help you understand who engages with your brand the most, who visits your website and who has actually made contact with you. You can use this audience data to retarget the niche of people that have shown interest in your services.
Establish Trust through Client Testimonials
Word of mouth marketing is still one of the most effective means of driving more sales as it is seen as more trustworthy because it is organic and based on real-life experiences by an actual customer. You can encourage clients to post about their experiences on their personal accounts. You can also simply post testimonials on your page. Always ask for their permission prior to posting and tag them so that they can share it on their personal pages.
Offshore your Digital Marketing with Universal Property Systems
Our Sales and Marketing Team are experts at creating high-quality social media posts, website updates and email marketing that adhere to your brand guidelines. Eliminate stress and save your real estate agents hours of work, so that they can focus on building lasting and trusting relationships with clients. Below is a list of our Sales & Marketing services with their corresponding tasks.
Interested? Give us a call on 1300 855 111 for an obligation free chat or email us at firstname.lastname@example.org.