Over the past few months, real estate businesses have had to rely heavily on digital platforms such as Facebook and Instagram to stay connected with their clients and advertise their listings and their services.

Digital marketing is an efficient and essential tool in increasing brand awareness, generating leads and nurturing relationships with existing clients.

The age of technology has changed the way people buy homes. This new generation of buyers are well versed in the use of digital platforms and prefer using these platforms to research properties. Social Media users in Australia are some of the most active in the world, with around 60% of the country’s population being active users of Facebook, and 50% of the country logging onto Facebook at least once a day (May 2020, Social Media News).

Despite this fact, many real estate businesses are still not using digital marketing to its full potential. While highly cost-effective, planning and executing a robust digital marketing plan can be extremely time intensive. Many real estate agencies want to do more on social media platforms but they simply do not have the staff and resources to make it a priority. Universal Property Systems can provide offshore Campaign Coordinators and Social Media Coordinators and the cost of these positions can be less than half that of an onshore staff member.

Reach your audience via social media

Social Media Use in Australia

Spend next to nothing

Digital marketing tools such as blogging and social media allow you to reach and connect with a wider audience without having to pay advertising costs. Posting engaging and relevant blogs at least once a week on your website can help increase your search engine ranking. These blogs can be about industry updates, commentary on real estate news or anything under the sun that you think is of interest to your target market. Your keywords will lure potential clients to your website.

Social media, on the other hand, acts as a bridge between you and your clients. An active social page that answers inquiries immediately and posts relevant content regularly is seen as a legitimate and trusted brand. Highlight new listings and just leased or sold properties to increase your brand’s reputation.

Build a trusting relationship

Email marketing is an important part of the digital marketing mix. Sending out weekly or monthly emails to existing and potential clients is a great way of keeping your brand top of mind. There are a plethora of email marketing software options out there, such as MailChimp and Get Response, and these can be used to make aesthetically pleasing designs that pass spam filters and safely land in your client’s inboxes. With the right content, you can strengthen your brand integrity and elicit trust from clients. Email marketing is still a highly effective tool for generating leads and it remains a great way to communicate your products and services to your audience.

Improve customer service

Digital platforms have made it easier than ever for clients to directly interact with you. A simple reply to comments or a direct message answering their concerns and queries already sends a positive message. Let your clients feel that they are heard and that you truly care for them. Feedback and communication are key for your business to grow.

Make better advertising decisions

Digital platforms such as Google, Facebook, Instagram and even Twitter provide insights and analytics to help you make better advertising decisions. You can learn about the demographics of your followers, the type of content that reached a wider audience or how well your paid ads performed.

Digital marketing has a lot to offer so long as you know how to use it. UPS has had years of experience with helping real estate businesses improve their digital image and presence. Offshore with us and let our industry trained, creative sales and marketing team help you. For an obligation free consultation call us on 1300 855 111 or email us at info@upsystems.com.au.

‘Social Media can become a vortex of time and energy. Engaging UPS’s offshore talent to implement your social media plan and carry out your marketing tasks is a cost-effective solution that can help you drive brand awareness and boost your social presence in the marketplace’.

Renee Saisanas – Head of Sales & Marketing Services

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